Whether you’re a multi-billion dollar global organisation or a local small business, meeting sales targets is always a number one priority. While it is a core KPI for sales managers, the ability to meet their goals depends greatly on the operations and logistics managers.

Some operations and logistics solutions managers might not appreciate just how much influence they can have beyond the primary goal of achieving lowest cost logistics. By looking at how air freight can meet sales demand when needed, and gaining a deeper understanding of potential issues including costs, processes and limitations on cargo, when demand runs high fast freight carriage solutions can be implemented and sales targets met.

Read on to learn how air freight’s fast turnaround, accessibility, frequency and flexibility can assist your sales colleagues to succeed in keeping your company’s customers satisfied.

Faster turnaround time

To achieve sales targets, managers often run multiple offers including discounts, promotions and marketing campaigns. These need to be backed up by an efficient logistics solution so promises to your Australian customers can be met. Air freight can be your ally, as it is the fastest transportation mode available to shippers for getting cargo where it needs to go.

It also generally requires less processing time, is highly efficient in its operations, has fewer or no trans-shipping points and a well-spread network throughout Australia and around the world. In a manner of speaking, when you work with the right air freight forwarder, achieving sales targets can be like “shooting fish in a barrel”.

Accessibility and control

Air freight operates through a vast and efficient airport network, which enables operations managers to connect with any part of the world effortlessly. Demand has a very uncertain character and needs to be met promptly because delays can see your customers desert you for a competitor’s products.

This makes it imperative to choose a freight solution that offers accessibility and certainty. Sea freight might have advantages including lower costs and more flexible load and space allocations, however, its longer transit time and limited network make sea freight less controllable and responsive to demand shifts.

Deliveries closer to your customers

All the major cities in Australia including Brisbane, Sydney, Melbourne, Adelaide and Perth have airports and hundreds of flights inbound and outbound from and to all the world’s major cities.

This means an operations manager can deliver products closer to the end customer without needing to change between multiple transport modes – unlike sea freight, where cargo has to travel modes including sea, rail and surface transport to get to its destination. This mixed-mode solution also means longer transit times, high landed costs and increased risk of damage to your goods.


Frequent flights to solve delays

Nothing can be more stressful and chaotic for an operations manager than missing their planned schedule and carrier. The limited availability of sea freight shipping – an average of one or two vessels in any given week – means missing the boat can place all the sales plans into jeopardy.

The solution is to look for more frequent carriers, such as air freight, to manage any delays due to a missed loading deadline. Partnering with an established air freight forwarder is also helpful, as they will have yearly contracts with the airlines that enable them to obtain you the required space at a cost-effective price.

Back up your company’s sales strategy with efficient freight solutions

All the awesome sales strategies, successful marketing campaigns and lucrative promotions in the world will not see your business hitting the sales target’s bullseye if the goods can’t reach the customers in time. Once you understand how air freight works and how to maximise its benefits at lowest cost, smart use of it can help keep pipelines full and enables swift response to demand fluctuations.

The end result – happy colleagues, happy customers and solid bottom line results.

For more than a century, BCR has continued to help small, medium and large businesses achieve an optimum logistics solution with warehousing and transportation, including air freight and sea freight services to and from the major ports including BrisbaneSydneyMelbourne, Adelaide and Fremantle (Perth).