Consistent business growth requires a perfect synergy between product availability, demand planning, marketing and sales activities. It’s not enough just to have a great sales and marketing plan; successful CEOs and managers also recognise that enough products must be available to meet demand when and where it occurs.

Having sufficient products available becomes more complex when your business is sourcing globally and selling locally or vice-versa. What is essential for success is well managed international networks and cost-effective transport modes that offer sufficient capacity and have a professional approach to freight management.

Read on to learn what a CEO’s benefits of sea freight to and from Australia are and how it can help their companies achieve better operational efficiency, cost savings and ultimately, more satisfied customers.

Leverage an excellent international resource network

Sea freight to and from Australia has two main advantages – it is more cost-effective than air freight, and it offers unlimited capacity for your cargo. Aligning your business with an experienced freight specialist also makes the process smoother and less time-consuming. By doing so, CEOs can reclaim time and energy for core business and make the business grow.

By partnering with the right provider, you also gain a wide-ranging resource network that means your transportation logistics, warehousing, customs clearance and resource planning processes are managed to the highest standards of efficiency.

This, in turn, means you can effectively ensure you are delivering products to customers at the right time, in the right quantity, at the right cost and in suitable condition. These are all key factors that if poorly managed can slow a company’s market growth.

Keep your customers satisfied

When your marketing has succeeded in attracting customers, for them to find the product they were interested in unavailable can be a real blow for brand reputation and future marketing strategies.

The cargo network that extends globally from Australia allows your company to ship to any part of the world. It also enables the smooth landing of goods to all major Australian ports including Sydney, Melbourne, Adelaide, Fremantle, Brisbane, Townsville, Darwin and Cairns.

Knowing the demand, the customer, seasonal peaks and lows, and working with an experienced and well-established freight forwarder will give you the chance to plan ahead and schedule your freight well in advance, which is crucial for the effective use of sea freight.

Having your products where they are in reach of your target market is the secret to bottom-line success.

Cost-effective deliveries

Managing business growth usually requires capital expenditure. A CEO needs to manage various priorities, including increasing productivity and outlays for offices, staffing and company assets.

While freight is inevitably an essential cost in the company supply chain, overspending or -paying an additional premium for air freight can disrupt the balance sheet, with flow-on consequences for other areas of the business.

Air freight may be the faster mode of transport, but it also increases the cost burden, which can impact a product’s competitiveness in the market.

In this case, the better solution for managing the cost of landing cargo is to opt for sea freight wherever possible, ensuring cash flow is adequate for other needs.

Professional sea freight forwarders

Shipping between national borders requires a whole suite of knowledge, including legal, customs and administrative requirements of each nation involved. Different countries have different rules and regulations and require different documentation, what means a professional team is best-placed to navigate these crucial aspects of your freight task.

A growing business attempting to manage these things in-house requires substantial amounts of information, human resources and time – all of which can be costly.

If it goes wrong, due to insufficient understanding of the exact requirements, you face added costs such as cargo detention or other glitches in product availability.

By engaging a professional freight forwarder for your sea freight tasks in Australia, you minimise the risks and ensure that no matter where your goods need to land, they will. It allows you to draw back on an excellent international resource network. Whilst sea freight gives you a cost-effective delivery method, you can keep your customers satisfied at the same time, simply by having the goods close by and ready to purchase.

For more than a century, BCR has continued to help small, medium and large businesses achieve an optimum logistics solution with warehousing and transportation, including air freight and sea freight services to and from the major ports including BrisbaneSydneyMelbourne, Adelaide and Fremantle (Perth).