We’ve been on the forefront of 3PL technology adoption for generations, we’ve provided freight forwarder, logistical, and import/exportation services to the country with some impressive results. Not only is this due to our continued diligence in maintaining client standards, but also with our adoption of new technology and embracing of avenues that allow greater levels of efficiency and efficacy in our work.

Although you wouldn’t necessarily connect a freight forwarder with the principles of automation as being a great leap forward, there are a number of providers that have not taken this concept and applied it fully.

One only has to look at the recent pandemic and the lessons that have been learned from it to understand that avoiding automation and not preparing for emergent situations can have disastrous ripple effects across an entire supply chain.

This blog will be delving a little into the importance of automation and tech adoption, particularly in freight forwarder capacities.

The Pandemic Impact

The pandemic threw a spanner into just about every cog you can imagine in the way the world operates. No doubt we all remember the increased dependence on eCommerce platforms and the explosive rise in digital spending that took place over the last 2 years.

Nevertheless, it brought forward the evolution of eCommerce to become one of the dominant ways people were shopping, which prompted a lot of companies into updating and adapting to the new normal. Freight forwarder providers needed to adjust and adapt rather quickly to ensure that clients and customers were being looked after.

Utilising Freight Forwarder Platforms

While every logistics provider is a little different in how they operate, BCR has always maintained a strong devotion to the possibilities of innovation while keeping a firm eye on the principles of client satisfaction and expectation. This is reflective through our domestic and international partnerships that will attest to our overall competency as a freight forwarder to be relied on.

As such, implementing strong automation protocols that negated the dependence on manual input and oversight was the logical move for most of us. A freight forwarder now contends with a much busier and high-volume client base, so adjustments and productive measures were needed.

Many of these productive measures involved some controlled automation and live-tracking implementations that have allowed a greater degree of control and understanding for logistics professionals.

Decreased Manual Dependence

One of the positive ripples that has stemmed from implementing automation technological capabilities is a decreased dependence on manual inputs and monitoring systems. One of the main causes of ‘disruption’ in supply chains is the lack of compiled data streams often associated with manually having to log onto and harvest vital data from multiple platforms and systems.

Thankfully, thanks to a marked increase in intuitive software, less time and energy is being wasted in the manual collation of data streams which has made it endlessly easier for a freight forwarder to have reliable and up-to-date access to important data. This greatly assists in visualising the whole supply chain network and gives suppliers a better understanding of where issues arise and how they can be affectively diminished.

Tracking The Journeys

Live tracking has become the name of the game for the entire supply chain industry. As a freight forwarder often deals with clients that wish to have a little more insight into their progress, having a live tracking system set up and automated allows peace of mind for the freight forwarder themselves, the client, and the customer.

It’s a brand-new year for us all, and we cannot wait to show you how our freight forwarder and overall logistics services thrive in 2022.